Yes, there are plenty of flashy tools out there at your disposal, and you should certainly be using video, Instagram, Facebook and anything else you can get your hands on. But always keep email marketing front of mind. It may seem staid and, dare we... (Read More)

Do businesses really need a blog? It's a lot of work, right? And there are so many other things you could be doing to bring revenue into the business. Do blogs matter? Are they worth the time that it takes to write 400 words for some unknown... (Read More)

When individuals and brands first begin blogging, they often start out with a grand plan for scheduling well-researched content with clearly established goals and deadlines for each piece. Then — of course — life gets in the way and the idea of... (Read More)

If the only thing you know about Instagram comes from your teenage children or your socially savvy niece, you are not alone! This platform has been wildly popular for years among teenagers and younger adults, but demographics are shifting. More and... (Read More)

Whether you're in your 20s or 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas many... (Read More)

Most brands conduct thorough target audience research when they're first starting out, but not as many brands regularly check in with their target audience to see if consumer preferences and motivations have changed. Even if you're a smaller... (Read More)

Writing creative, engaging captions is one of the most difficult aspects of social media marketing. Considering our unprecedented access to millions of high-quality stock images, finding the perfect visual elements for a social post is practically... (Read More)

Have you ever considered how the word length of your blog posts can affect everything from your website's search engine rankings to the number of leads generated by your content marketing strategy? If you've ever wondered whether you should be... (Read More)

Search engine optimization is one of those things that can get away from you if you aren't paying close enough attention to it. SEO has been around since the first websites were indexed back in the '90s. As you can guess, it has since been updated... (Read More)