Whether you're in your 20s or 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas many... (Read More)

Most brands conduct thorough target audience research when they're first starting out, but not as many brands regularly check in with their target audience to see if consumer preferences and motivations have changed. Even if you're a smaller... (Read More)

Writing creative, engaging captions is one of the most difficult aspects of social media marketing. Considering our unprecedented access to millions of high-quality stock images, finding the perfect visual elements for a social post is practically... (Read More)

Have you ever considered how the word length of your blog posts can affect everything from your website's search engine rankings to the number of leads generated by your content marketing strategy? If you've ever wondered whether you should be... (Read More)

Search engine optimization is one of those things that can get away from you if you aren't paying close enough attention to it. SEO has been around since the first websites were indexed back in the '90s. As you can guess, it has since been updated... (Read More)

The most important aspect of marketing online and on social media isn't the quality of your images, the genius of your copywriting, or the uniqueness of your campaign itself. You can have the cleverest copy and most gorgeous images in the world and... (Read More)

Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)

As if lightning-fast internet access, voice activated smart home technologies, and AI-run customer service weren't enough, there are several technological developments going on these days that could transform marketing and social media as we know... (Read More)

In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post can have a tremendous impact on your engagement rates. Here are some of the most common captioning... (Read More)