There's a reason the members of creative departments in marketing agencies and corporations are called "creatives." They spend their days immersed in tasks that tap into their most creative ideas and turn them into reality. Similarly, web developers... (Read More)

Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)

What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. You’ve done your homework, evaluated your own strengths and weaknesses and found the... (Read More)

First and foremost, when you design (or redesign) a website, you should be satisfied with the results. Part of making this happen requires a healthy back-and-forth with your web designer, and this means offering good, reasonable and constructive... (Read More)

Whether you run a sales team or an entire business, you must have a social media strategy to survive. It's essential to social networking and connecting with the top influencers in your industry. However, there are other benefits, such as... (Read More)

Digital first impressions are everything. In fact, with your company's web presence, you only have a literal split second before people make all sorts of critical judgments about your brand. Researchers claim It takes less than two-tenths of a... (Read More)

If there's one trend that has dominated the later part of the decade, it's the rise and prevalence of social media influencers. If you're not familiar with them, influencers are people who curate online personas and develop a significant fan... (Read More)

Brand is king in the digital era. We interact with brands on social media, search algorithms match us with brands they believe we'll buy, and on the most intimate level, some of us are encouraged to come up with a "personal brand" to further our... (Read More)

Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience for their brands. Here are four tips that you might not have heard of to bump up your... (Read More)

We're all familiar with the influence digital communications have in the marketing and advertising world. Say "digital" and what age group comes to mind? If you're like most people, you'd envision a young adult or teen wearing AirPods and... (Read More)