You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media! Here’s how. Have a unique, event-specific hashtag. The key here is to research it first. You need to... (Read More)

At first glance, content marketing seems simple. Write great content, share it on your social platforms and watch the sales roll in. Unfortunately, that formula is faulty. The glory days of organic social reach are quickly fading. People aren’t... (Read More)

Do you ever wonder how much work you could get done if you could squeeze a few more minutes into each day? You could probably reach a handful of extra customers, or polish your sales pitch. You might even be able to take that power nap you've been... (Read More)

Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)

Turning followers into sales starts at home. If you’re not getting your staff to buy in to your social media plan, you’re missing out. Social media advocacy by employees is vital to success. When people receive messages from their friends and... (Read More)

Providing the right kind of content for your online visitors is a daunting task. Many businesses fail to capture the interest of their target audience and lose the opportunity to generate leads and conversions in the process. You’ll want to... (Read More)

Many experts argue that SEO is a great investment for your website. While this is true, the competition for prime real estate on search engine results is fierce and for many businesses, it can take many months or years for SEO efforts to pay... (Read More)

  Want to have content on your website that actually gets read by hundreds, thousands and even millions of people? Make sure you incorporate these four crucial strategies: | Engage your audience quickly According to data by Chartbeat, 55... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

Want to know one of the best ways to drive consistent traffic over time? Building an email list is one of your best options. In fact, according to the Direct Marketing Association, for every dollar spent, email marketing generates a nearly $43... (Read More)