According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity, scarcity, consistency, authority, likability, and social proof. When it comes to marketing, these... (Read More)
Facebook advertising campaigns can be a great way to promote your business. But it's important to know the social networking site's advertising policies. To avoid getting rejected ads or even temporarily blocked from advertising on Facebook... (Read More)
When you're setting up a campaign on Facebook, Twitter, LinkedIn, or any other social network's advertising platform, you're given a variety of main objectives to choose from: Engagement, followers or page likes, link clicks, and more. While all... (Read More)
The Millennial-aged audience is known for being difficult for marketers to reach — to the point where some sources have referred to them as the Hardest-to-Reach Generation. If you're not a Millennial, then some of the hits (such as Wendy's sassy... (Read More)
Are you trying to increase the number of people who follow your brand on social media? Here are four ways to organically grow the number of followers you have on Facebook, Instagram, and Twitter:
Post regularly. The worst thing you can do while... (Read More)
Appropriate hashtag use is more of a skill than a guessing game. But all too often, marketers underestimate the importance of hashtags and simply slap a few relevant words onto their Instagram posts and hope for the best. If you're marketing your... (Read More)
The winter holidays are just around the corner, which means the holiday shopping season is already underway. Online shopping is expected to grow as much as 4 percent this season, according to the National Retail Federation, so it's crucial for... (Read More)
Ephemeral content is exploding in popularity right now, but too few brands are taking advantage of this unique, short-term opportunity to get in front of consumers' eyes. If you're wondering what in the world ephemeral content is, it's the... (Read More)