Do you need to increase your online traffic and sales this year better than in 2016? Social media can help and research shows people are now using social media more than ever. According to a study conducted by the Pew Research Center on social media usage, the percentage of people in the United States using one or more social media channels increased from 7 percent in 2005 to a whopping 65 percent in 2015.
Clearly, social media can help you reach more people as shown by this data. You can also generate more traffic on your website via social media through the following approaches:
Promote blog posts
Everyone likes a good article to read. Post an engaging social media post linking to a blog post on your site. Make sure the blog post you promote, however, is appealing to your target audience.
Offer a freebie
Just about everyone loves free stuff. Social media is a great delivery method for free things like eBooks, whitepapers, infographics, templates, tip sheets, recipes and more. The freebies you offer should link to your website and require people who are interested to provide their email address and any other pertinent contact information. This will then allow you to remarket these people through email marketing and other online approaches.
Provide a contest or giveaway
Along with freebies, contests and giveaways can help excite your target audience to visit your website to win a free prize. You can offer things like gift cards, vacation packages or even free products or services from your organization. Before running the contest or giveaway, however, make sure the prize you are offering will be something your target audience will be interested in.
Create an engaging video
Videos were all the rage in 2016 and expect it to be an even bigger deal this year. Video experiences high conversion rates, especially on social media. It is also a great way to get people to know you and your company better. You can provide even more interest via testimonial videos of people who have already tried your products or services. These videos will motivate potential customers to purchase what you offer.
Are you now convinced that social media can make a tremendous difference in your online traffic? The good news is social media can increase your traffic in more ways than just the four methods listed above. If you are interested in how social media can help you increase your traffic, leads and conversions, leave a comment below. We’d love to hear from you!
