Many experts argue that SEO is a great investment for your website. While this is true, the competition for prime real estate on search engine results is fierce and for many businesses, it can take many months or years for SEO efforts to pay off.
Integrating pay-per-click (PPC) into your online marketing strategy can make a significant difference because it will allow you to appear in search results ahead of your competitors. Plus, if it’s managed and executed effectively, PPC can be a valuable source for targeted traffic.
Here are five key reasons why you should invest in PPC:
You get to set your own budget
With PPC, you can set a budget that meets your needs. You can put a limit on how much you spend per day, but that doesn’t mean you can’t receive a big return if you have a small budget. The success of your PPC budget will largely have to do with which keywords you select and how competitive they are. If the keywords you are using are more competitive, you will need to spend more money in order to ensure your ads appear on the first page of search results.
You only pay for each click
Unlike some online advertisements that often charge by the number of impressions, in PPC you will only pay when someone clicks on your ad. This way you know exactly how your money is being spent.
Reach people at the right time with the right ad
PPC ads are highly targeted so you can reach your ideal customer. You can create ads based on the search criteria your audience is already using. For example, if you own a cupcake shop in Washington D.C., you may want to purchase PPC ads that target the keywords “DC cupcakes” and/or “cupcake shops Washington DC”. You can also schedule your PPC ads to be visible at the times your customers will most likely engage with them.
PPC can show results quickly
Unlike SEO efforts, where it can take months at the minimum for some results to appear, with PPC you can see if your ads are effective or not almost immediately. If you’re using Google AdWords, you can see results in real-time.
PPC data can inform your SEO and other online efforts
The data you collect from the analytics of your PPC ads can help strengthen your SEO and other online efforts. For example, if an ad is receiving a lot of clicks, you may want to incorporate its keywords on your website. You could also launch an online advertising campaign using similar text.
As you can tell, there are lot of reasons why you should invest in PPC. Are you seeing how valuable it can be for your brand? Test these tips out and chances are, they will do wonders for your company.
Do you have any questions about PPC or web development? Feel free to leave a comment below.
