At first glance, content marketing seems simple. Write great content, share it on your social platforms and watch the sales roll in. Unfortunately, that formula is faulty. The glory days of organic social reach are quickly fading. People aren’t sharing what they see, and they’re seeing less and less of your stuff, especially after Facebook’s recent changes. And even if they do take a look at your content, they rarely follow through.
So what’s a business to do?
The good news is that it’s not all doom and gloom. All it takes is a couple of tweaks to get your content marketing on the right track.
Luckily, social ads are inherently scalable and inexpensive. It’s incredibly easy to test out different imagery and headlines and, for just a few dollars, immediately see how they perform.
How do you use that to your advantage?
- First, monitor your analytics to see what content does the best on your various networks. Are you getting more retweets and comments on Twitter than Facebook? Are people pinning but not liking on Instagram?
- Second, boost that high-performing content on the most engaged network. Then refine your strategy even further. Target your ideal customer using Twitter’s tailored audience or Facebook’s custom audience tools. And don’t forget to include applicable hashtags.
- Finally, use trackable links, like Sniply, so you have concrete data on who’s coming to your website and from where. There’s no better way to determine what’s working . . . or isn’t!
With these simple social marketing hacks, your content struggles will quickly become successes.
