According to a report by content marketing company Shareaholic, social media now drives 31.24 percent of all website referral traffic. Along with SEO, social media, if done correctly, can bring in a high amount of traffic to your site.
Several studies show that social media posts with visuals tend to do far better than posts with just text. If you’re not a designer, no problem! Here are four tools you can use that will make your social media designs look professional and appealing no matter what your creative expertise:
As one of the most popular social media design tools, Canva makes design simple for just about everyone. The tool offers hundreds of professional templates so you can create social media graphics, presentations, flyers, posters, invitations, and more. Another valuable perk of the tool is it enables you to place text on images easily. You can select from a variety of filters, colors, overlays, and fonts so you can create visuals that look unique and correspond with your branding strategy. The only disadvantage with Canva is you can only use it on your desktop or laptop computer. It is currently not supported on mobile devices.
Cost: Free for basic templates, but many higher quality templates are available for a small fee. The good news is you can upload your own images to the tool and still take advantage of many of its features.
Want to create images with awesome text overlays? Wordswag is a mobile app that can definitely help. The app includes multiple text overlay options that all look like they were designed by a professional. It is an excellent choice for quotes and facts on Instagram. You can also customize your images by cropping and using professional photo filters. You can even easily share your images on social media in the app. The only downside to the text overlays is you can’t choose specific fonts, so it may be more difficult to find options that match your branding.
Cost: $3.99 in the Apple App Store. Not available on any other mobile platforms besides Apple. You can upload your own images to the service.
Another alternative to Wordswag, Typorama is a mobile app that also includes professional photo filters, overlays and adjustment tools so you can polish your social media designs. Typorama uniquely allows you to choose crop sizes based on social media channels and by picture size. There are also far more text overlay options, tools, filters and adjustments on the tool compared to Wordswag. There’s even a place in the app where you can do a watermark. Like Canva and Wordswag, you can also share your designs directly to social media within the app.
Cost: $2.99 in the Apple App Store. Not available on any other mobile platforms besides Apple. You can upload your own images to the service.
The Phonto app differs from Wordswag and Typorama because it offers similar services, but for free. The app, however, requires you to use your own images and does not include any existing images or any images you can purchase. There are also fewer customization options, but it’s a great tool for companies looking for simple and professional social media designs.
Cost: Free on the Apple App Store and Google Play Store.
Using any one of these tools will make your social media designs look professional and appealing. You’ll be able to create a lot more engagement because the images will be more desirable by others to share. You’ll also be able to drive more traffic to your website, which is also a huge benefit.
Have you used any of the tools mentioned in this article for your social media designs? Are there any tools not mentioned in this article that you use? Please let us know by leaving a comment.
