Writing creative, engaging captions is one of the most difficult aspects of social media marketing. Considering our unprecedented access to millions of high-quality stock images, finding the perfect visual elements for a social post is practically... (Read More)

Have you ever considered how the word length of your blog posts can affect everything from your website's search engine rankings to the number of leads generated by your content marketing strategy? If you've ever wondered whether you should be... (Read More)

Search engine optimization is one of those things that can get away from you if you aren't paying close enough attention to it. SEO has been around since the first websites were indexed back in the '90s. As you can guess, it has since been updated... (Read More)

The most important aspect of marketing online and on social media isn't the quality of your images, the genius of your copywriting, or the uniqueness of your campaign itself. You can have the cleverest copy and most gorgeous images in the world and... (Read More)

Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)

As if lightning-fast internet access, voice activated smart home technologies, and AI-run customer service weren't enough, there are several technological developments going on these days that could transform marketing and social media as we know... (Read More)

In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers and consumers, the caption you create for a post can have a tremendous impact on your engagement rates. Here are some of the most common captioning... (Read More)

When it comes to the way you use hashtags in social media posts, what does your brand's strategy look like? Do you use as many hashtags as possible, no hashtags at all, or something in between? Although the use of hashtags is not a perfect science... (Read More)

Social media marketing practices are always changing, but there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving away your followers with well-intentioned but poorly... (Read More)

Search engine optimization is perhaps one of the most important aspects of any brand's marketing campaign, yet many brands are so fixated on social media and influencers that they neglect the data-driven, search engine side of their marketing... (Read More)