Social media advertising isn't always fun and games. Sometimes, seemingly out of nowhere, a critic shows up and puts a damper on your post by insulting your brand, cursing, or making some other rude comment that may or may not be related to the post... (Read More)

You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)

Are you experiencing lackluster results from your email marketing campaigns? Here are several reasons why many e-mail marketing efforts fall short — and what you can do to get more people to open and read your e-mails: Your headlines are... (Read More)

Whether you're trying to gain more followers for your social media channels or want to encourage social users to click on a link, there are several ways to improve your marketing campaign's chances of success. Here are four of the best strategies... (Read More)

Marty Haws, our Chief Revenue Officer, has a long history with basketball and loves the life lessons it teaches young people. Two years ago, he added a new player from the Republic of Mali in Africa to the AAU team he coaches. His roster of... (Read More)

Does your brand have what it takes to run a successful social media contest? Be sure to avoid these 4 common mistakes before setting up your next contest: Vague Rules One of the worst things you can do while setting up a contest for your social... (Read More)

Are you struggling to build your brand's visibility on Instagram? Even if you're making steady progress, it can be frustrating to put in a lot of effort and barely see a bump in your follower count or engagement on your posts. Fortunately, there are... (Read More)

Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase an athlete's chances of winning (compared... (Read More)

It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You'd think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly... (Read More)

Does your blog feel a bit blah lately? Are you running out of genuinely interesting or helpful topic ideas for your readers? Are your viewership stats stagnant or even declining? If so, then it's probably time to start diversifying your content... (Read More)