Pretty much everyone on the planet with access to the back end of a website has pondered how to inflate web-search rankings for their product or service. Sadly, too many people fail at SEO basics. Just as with any language, grammatical rules apply... (Read More)

You've heard it, and may have even been on both sides of the argument. "If everyone was jumping off a bridge, would you jump, too?" Perhaps you don't feel the need to follow the crowd and prefer marching to the beat of your own drum, but... (Read More)

Crafting the right social-media presence shouldn't be left to chance, but carefully and strategically planned. Consider these seven suggestions to better connect with fans and leverage your online influence. Pursue meaningful... (Read More)

Do you view a merchant's website, before doing business with the company? More often than not, the answer's affirmative. Yet, when was the last time you considered what a visitor to your website will find? Will it be yesterday's news, outdated... (Read More)

Does search engine optimization seem a bit of a mystery? Here’s the mystery unveiled in this SEO Periodic Table constructed by Search Engine Land. Although the graphic is incredibly insightful, it merely reflects the science of understanding what... (Read More)

Is there a shortcut to online marketing? Lots of people have invested in spammy ways to market an online business. The reality is you'll need to pony up some credible content, so the no-nonsense detectors won't send your marketing plan down a costly... (Read More)

Word-of-mouth reviews from customers used to be the dominant currency of public relations. With the emergence of the Internet and social media, the landscape has changed. Consumers now turn to sites like Yelp. All too often vocal patrons aren't a... (Read More)

Do you ever wonder how much work you could get done if you could squeeze a few more minutes into each day? You could probably reach a handful of extra customers, or polish your sales pitch. You might even be able to take that power nap you've been... (Read More)

Expect to see the Sunday paper getting a little thinner in 2013. Marketing dollars that once paid for traditional offline advertising are feeling the squeeze from an increasing surge in social marketing. A recent survey of 500 marketing and media... (Read More)

When compared to a billion Facebook users, LinkedIn would appear a much less influential contender in the social-media lineup. Yet, executives and middle-management professionals often find this networking portal a valuable tool for growing a... (Read More)